North Shore Fire/Rescue protects the City of Glendale and the Villages of Bayside, Brown Deer, Fox Point, River Hills, Shorewood and Whitefish Bay. All seven of these municipalities are in the northeast section of Milwaukee County and have a population of approximately 65,000. Collectively, these communities are very diverse. Spanning 25 square miles, the area of protection includes Bayshore Town Center, a large, regional shopping destination, the corporate headquarters campus of Johnson Controls and residential areas that span from the most densely populated community in the State to a community with large estates on multi-acre lots. The area of protection is split by Interstate Highway 43 which is a major north-south expressway that runs from the City of Milwaukee to all of the northern suburbs of Milwaukee County. Ultimately, this Interstate leads to the City of Green Bay, thus making it a major transportation route for the region. The entire eastern border of the area of protection consists of Lake Michigan shoreline. The City of Milwaukee runs the entire western border of the area of protection, while the City of Mequon abuts the entire northern border.
The housing stock in the area spans from apartments to condominiums and from starter homes to some of the largest single family homes in the State of Wisconsin on five acre lots. The population also varies in age. The Village of Shorewood abuts the University of Wisconsin-Milwaukee Campus and has a significant amount of rental housing for college age students. Other areas of the protection district have large retirement type communities that also offer assisted living facilities.